First Security Bank

FAYETTEVILLE, Ark. [August 11, 2026] First Security Bank is proud to announce a new partnership with Varsity Vibe Arkansas, the leading media and community hub dedicated to covering and celebrating high school sports across Arkansas. First Security will serve as presenting sponsor.

On Aug. 18, the “Chuck & Bo Show” will kick off the partnership live on location at First Security Bank in Fayetteville, located at 1219 East Joyce Blvd., inviting the public for back-to-school drive-by donuts from 6:30-8 a.m.

Varsity Vibe Arkansas provides greater exposure and recognition for the individuals and teams that define high school athletics across the state. Through authentic storytelling and high-quality sports coverage, the platform highlights student-athletes, teams, and the fans that support them.

The partnership with First Security Bank is rooted in a shared commitment to celebrating communities and encouraging the next generation of Arkansans. Together, Varsity Vibe and First Security will spotlight student athletes who demonstrate not only talent, but also sportsmanship and a strong hometown spirit.

First Security Bank has long been a cornerstone of Arkansas, supporting local schools, families and non-profit organizations. By partnering with Varsity Vibe, the bank exhibits its mission as a community bank by fostering connections locally and across the state.

“First Security Bank understands the importance of community pride and investing in the next generation,” said Bo Mattingly, president of Pinecone Lane Media and founder of Varsity Vibe Arkansas. “This partnership allows us to expand our ability to tell meaningful stories, showcase the talent of Arkansas student-athletes, and bring people together through sports and local pride.”

As part of the partnership, Varsity Vibe and First Security Bank support the Varsity Vibe Volunteers initiative designed to inspire athletes, students and fans to give back in their local communities. These efforts will be amplified by Varsity Vibe’s network of social media creators across Arkansas, showcasing service, leadership and hometown spirit in action.

“At First Security Bank, being a community bank means more than just serving financial needs,” said Adam Rutledge, NWA President at First Security Bank. “It’s about being part of the fabric in Arkansas. We believe in the power of community and the role that high school athletics play in bringing people together across the state.”